The portfolio model
Dewdrop is not a one-off app — it is the first product in a hub-and-spoke publishing studio. Every spoke strengthens the hub, and every member benefits from all of them.
The structure
Hub-and-spoke model
9Bit Studios is the hub. It provides the Apple Developer Organization account, the Oksana intelligence platform, the shared design system, brand channels, marketing infrastructure, and go-to-market machinery.
Member products are the spokes. Each spoke is an independent app owned by its creator. The creator licenses publishing rights to 9Bit Studios and receives 75% of net revenue as the IP owner. The remaining 25% flows to the hub as a platform services fee and is distributed to all members by equity.
9Bit Studios publishes. Members own their IP. No buyouts, no IP transfers. Licenses are terminable and scoped. If a member leaves, their IP goes with them.
Proof of concept
Dewdrop is the first spoke
Every spoke that follows will use the same publishing agreement, the same 75/25 revenue split, and the same platform infrastructure. Dewdrop proves the model works — operationally, financially, and legally.
What Dewdrop validates
- The member onboarding process: scope, build fee, publishing agreement
- The revenue flow: App Store to 9Bit Studios to IP owner and equity holders
- The platform value: Oksana brand intelligence, shared design system, AI-assisted content
- The legal framework: IP licensing, equity vesting, partnership terms
What comes next
Future products
Each future spoke follows the same pattern: a member brings IP, 9Bit Studios publishes, revenue splits 75/25, and the platform fee distributes to all members by equity.
PillDrop
Medication reminders with the same care and simplicity Dewdrop brings to plant watering. Same target demographics — boomers who need reliable reminders and millennials managing new prescriptions.
FeedDrop
Pet feeding schedules and care tracking. Expands the "Drop" family into the pet-care vertical — a natural audience overlap with plant parents.
And beyond
Any member can propose a product. The hub evaluates fit, provides platform resources, and publishes under the same terms. The more spokes, the more valuable every member's equity becomes.
The compounding advantage
Tim's position across the portfolio
20% equity across ALL member products
Tim holds 20% founding member equity in 9Bit Studios with a 36-month vesting schedule and 6-month cliff. This equity stake applies to the 25% platform services fee from every member product — not just Dewdrop.
For Dewdrop specifically, Tim receives both sides: the 75% IP owner share through Tim Culpepper, plus his 20% equity slice of the 25% platform fee. That is roughly 80 cents of every dollar of net Dewdrop revenue.
When PillDrop, FeedDrop, or any future spoke launches, Tim's 20% equity earns from those products too — even if he did not build them. The more the portfolio grows, the more valuable the equity becomes.
Full framework